E546 - Dr. James R Gregory - Study Your Reader, Branding for Authors, action, adventure, and romance

Episode 546 - Dr. James R Gregory - Study Your Reader, Branding for Authors, action, adventure, and romance

With 40 years of experience in advertising and branding, Jim is a leading expert on corporate brand management and is credited with developing strategies for measuring the power of brands and their impact on a corporation’s financial performance. Most notable of the tools that Jim has developed is the CoreBrand Index (CBI), a quantitative research vehicle that continuously tracks the reputation and financial performance of over 800 publicly traded companies across 50 industries. Tenet Partners uses the CBI to help clients recognize how their brands compare with industry peers and how communications can impact corporate reputation and financial performance, which includes stock price and revenue growth.

Dr. Gregory is a frequent speaker on the financial benefits of communications and brand management. Recent speaking engagements include The Conference Board, the Association of National Advertisers, and the National Investor Relations Institute.

One of the key secrets to my success was my passion for writing. Over the next four decades, I wrote a series of business books that helped build not only our business brand but also my personal reputation. Some of the titles I crafted include “Marketing Corporate Image,” “Leveraging the Corporate Brand,” “Branding Across Borders,” “The Best of Branding,” and “Powerhouse, the Secrets of Corporate Branding.”

After successfully exiting the business, I embarked on a new journey – writing fiction. I quickly discovered that my favorite genre was short reads in the form of novellas. Drawing upon my extensive business experiences, personal life, and current events, I craft stories that can be enjoyed in just one sitting, whether it’s an evening at home or a cross-country flight.

https://jamesrgregory-books.com/